AI Insights · Timothy · October 2023
Top 5 Drawing & Coloring Apps on iOS in the US - Q3 2023
Explore the performance of the top 5 drawing and coloring apps on iOS in the United States during Q3 2023, including trends in downloads, revenue, and active users.
The third quarter of 2023 saw notable trends in the performance of the top 5 drawing and coloring applications on the iOS platform in the United States. Here’s a detailed look at the downloads, revenue, and weekly active users for these popular apps, based on data from Sensor Tower.
Color by Number：Coloring Games from Wildlife Studios experienced a fluctuating revenue trend, peaking at approximately $174K in mid-August before gradually declining to around $113K by the end of September. Downloads for this app showed a consistent decline, starting at about 65K in late June and dropping to roughly 38K by the end of September. Weekly active users also saw a downward trend, from 426K in late June to about 302K by the end of the quarter.
Disney Coloring World by StoryToys Limited saw its highest revenue of approximately $86K in early August, with a decline to around $64K by the end of September. Downloads decreased significantly from 18K in late June to about 7K in late September. The app's weekly active users also declined from 50K in late June to approximately 33K by the end of September.
Crayola Create and Play maintained relatively stable revenue, with minor fluctuations, peaking at around $56K in mid-July and ending the quarter at about $42K. Downloads showed a peak at 17K in late August, followed by a decline to around 9K by the end of September. Weekly active users for this app also saw a gradual decline from 25K in late June to about 20K by the end of the quarter.
Adult Coloring Book - Pigment from Pixite Inc. had a steady revenue trend, starting at around $32K in late June and ending at approximately $33K by the end of September. Downloads peaked at about 15K in late August, with a slight decrease to around 12K by the end of the quarter. The app's weekly active users remained stable, fluctuating around 46K throughout the quarter.
Drawing for Kids Games! Apps 2 by Bini Bambini Academy exhibited a notable increase in revenue, reaching about $43K by the end of September. Downloads, however, saw a decline from 22K in late June to about 14K by the end of September. Weekly active users showed a slight decrease from 52K in late June to approximately 41K by the end of the quarter.
These insights reveal the diverse performance trends of the top drawing and coloring apps in the US on the iOS platform during Q3 2023. For more detailed insights and data, visit Sensor Tower.
